Regional Analytics Leadership (Uber, TheLorry, Etaily)
Summary
Led analytics across Southeast Asia and fractional data/tech mandates that improved retention, usage, and growth outcomes.
Why it mattered
- Converted large operational datasets into practical decisions and interventions.
- Built shared analytics language across product, operations, and leadership teams.
- Demonstrated repeatable value from data through iteration and accountable ownership.
What I did
- As Uber Regional Analytics Lead (SEA), led segmentation and churn modelling that improved retention by 13%.
- As TheLorry fractional CDO, established analytics systems contributing to 43% usage growth.
- As Etaily fractional VP Tech, modernised architecture and data operations supporting 16× revenue growth (USD964K to USD15M).
- Instituted short experiment loops, decision reviews, and metric quality standards across teams.
Lessons / principles
- Analytics creates value when tied to owners, timelines, and measurable decisions.
- Small experiments and fast feedback loops outperform large speculative programs.
- Adoption improves when leaders make measurement part of everyday operating rhythm.
Status
2016–2023 Past